"The Millionaire Mindset"


1 : Elect the Enemy

In a race, time is the enemy. In life, problems, inequalities, unawarenesses, status quo and paradigms can be. Establish exactly the opposition. We have to stand for something. Look at the world like you're about to lose it. Intently focus on what matters and devote time, effort and energy to bringing it to fruition.

  • "No, the only tired I was, was tired of giving in." - Rosa Parks, American Activist, 1913-2005
  • "It's the economy, stupid." - James Carville, presidential campaign strategist of Bill Clinton, 1992


2 : Announce the Impossible

Set a star-high goal and tell us where you plan to land. Keep us posted as to progress. Charismatic people are always going places and driving change. If you aren't going anywhere we can't follow you. Charismatic people project their plans far into the future and are always doing things. Thus we see secrecy or the air of something more, something unsaid—something mystifying and inspiring.

  • “We have the power to make this the best generation of mankind in the history of the world or make it the last.” - John F. Kennedy
  • "I would like to die on Mars, just not on impact." - Elon Musk



3 : Think Different

Leaders are by definition a minority. You won't be one by mirroring the thought process of those about you. Practice seeing new things. Practice seeing old things from new perspectives. Step back and get a fresher view. Think laterally instead of horizontally, engage other people or departments in solution to a problem. Seek the opinion of those not so embroiled. Get a detached and unencumbered view. Disregard parameters. Who would ever have thought of gifting a wooden horse?



4 : Speak for Everyone. Talk to Everybody

Become an excellent communicator. Hone your speaking (oratory) and writing (prose) skills on occasions of convincing, galvanizing, appealing to and igniting others. Master rhetoric, the art of using language to persuade. Practice its parts sequentially: Invention, Arrangement or Disposition, Style, Memory, Delivery. By Invention we discover relevant matter, in Arrangement we organize it structurally, by Style we suit it to the occasion and subject matter; in Memory we memorize or greatly familiarize ourselves with its Delivery; and thus we Deliver.

"We have come to dedicate a portion of that field, as a final resting place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this." - Abraham Lincoln, Gettysburg, 1863


5 : Paint Us a Better Picture

If you can't reach out personally to a large number of people, large numbers can't connect to you. It is well and broadly known that a vast majority consider public speaking scarier than death itself thus when you take to the podium with confidence you at once accomplish something 99/100ths of us can't conceive of ever doing. Practice, practice, practice. Relax, be quick-witted and playful with your words and responses. Don't take offense to conflicting opinions or objections raised. Acknowledge, validate and answer sincerely whether you have a rebuttal or counter-opinion or not. Practice macrocosmia; envisioning the larger picture. The angrier you are, the smaller a type size you should probably use in that memo. Seriously. Tone it down. Be civil, be a light. Maintain your focus under fire.

“I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character." - Martin Luther King, 1963


6 : Believe We Both Can

Leaders know great movements are built by people. Include them. Infect them with grounded excitement, practical optimism and unfawning encouragement. Sincerely expect that they can do it whatever it is and despite all odds. Don't be oblivious to the congregation you build, albeit inadvertent. The first thing you'll notice is charismatic leaders don't discount you. They recognize presence and make people feel important: the victor of an engagement. Attack your problems not your people. Love even your enemies. The greatest threat to charisma is a with-me-or-against-me mindset; a Love/Hate relationship with the world and past or potential aspirants. This attitude polarizes and the world has more hate than you care to receive. Don't invite it. Allow the complete contribution of people—gifts, grants, suggestions, support.

"If you want to know what a man's like, take a good look at how he treats his inferiors, not his equals." - 1st Billionaire-by-Bookwriting, J. K. Rowling

7 : Keep A Cadence

Be thoughtful and measured about what you do. Be coherent in action. Think ahead as to possible flaws and their fixes. Tell us you're going to do something, do it, then tell us you did. Accomplishment without attribution begets no charisma. There is no charisma without awareness.



8 : Rebound and Rebuild

Charting virgin ground, some slight failure is inevitable and backtracking may always be necessary. Rebound fast and find your feet. Embody spirit and tenacity. Leaders are a forward guard counted on to advance society, and passions being subject to the whims of time and populations, charismatic people remain modern. They invite the unknown.

"Speed has never killed anyone. Suddenly becoming stationary, that's what gets you." - Jeremy Clarkson, English broadcaster


9 : Bear a Flag (It's called a Standard)

Wherever the edges of your path lie, hold us firmly to them. Be the bearer of standards, totally intolerant of errors or alteration of agreed upon plan. Show them better ways of doing it, teach, train and encourage them but never let a product through that does not live up to your name.

"When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through." - Steve Jobs


10 : Build a Library

Get a firsthand grip on every aspect. Constantly accumulate knowledge. Be the first to tell us you don't know something or that you didn't but researched, practiced and piloted and found out. Ask and learn from various professionals. Read profusely and educate yourself. Constantly expand your worldview.

“You don’t have to burn books to destroy a culture. Just get people to stop reading them.” – Ray Bradbury

“The reading of all good books is like conversation with the finest [people]of the past centuries.” – Descartes



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